With digital media luring many advertisers away from television and the recession making it even tougher to sell air time, many television and radio stations have more slots available to run public service announcements.

“If there ever was a time for non-profits and the government to release PSA materials, this is it,” Eva Kasten, president of Noral Group International Inc., said in a company news release. Noral is a research-based public service advertising and social marketing firm.

Television Community Service Directors

Kasten based her statement on the results of Noral’s second National Media Survey of Television Community Service Directors. The survey indicated that more than 80% of the directors expected their stations to have more or at least as much PSA time in the future.

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